
Could be caused by fatigue or lack of sleep as the cornea and retina remain fully functional while still awake and not in REM tiring the delicate muscles located around the eye The excess of blood required by the muscles moves downwards into the 'bags' creating an almost bruised like appearance.
Could also be a hydration issue or illnesses causing water or fluid retention. Other reasons could include hereditary, pigmentation irregularities, rubbing or scratching eyes, sun exposure, allergies, eczema and contact dermatitis.