SoBe (SoBE, short for "South Beach" in Miami, Florida) is an American brand of teas, sports drinks, energy drinks, fruit-juice blends (smoothies) and enhanced water beverages. In 2000, it was acquired by PepsiCo. The company continues to experiment with beverages, so ingredients change depending on the time of production. SoBe Lean was popular in the early 2000s with flavors including Fuji Apple Cranberry and Raspberry lemonade. In 2010s, it was replaced by SoBe LifeWater (Sobe’s zero calorie drinks) - flavored water sweetened with stevia (approved by FDA in the end of 2008). Other flavors include Black & Blue Berry Brew announced in 2003; SoBe Fuerte, aimed at the Hispanic customer, with a refreshing flavor that's part tropical and part citrus, later replaced with En Fuego and Midnight Mojito. SoBe Zen Blend (Oolong and Black teas flavored with a touch of orange and ginger, enhanced by SoBe's triple ginseng formula and Shizandra) was less popular and eventually discontinued.
