Dr. Phlox, the Enterprise surgeon, responded to the comment about movies (aka stories unfold on the screen) by answering: "Well, we had something similar a few hundred years ago, but they lost their appeal when people discovered their real lives were more interesting." At this stage of our evolution, virtual characters and screens are taking over our lives. And the growing ranks of cellphone addicts are turning cities into increasingly hazardous hot spots filled with zombified individuals...
The $10 million Qualcomm Tricorder X Prize and $2.25 million Nokia Sensing Challenges are trying to identify the best portable technologies for diagnosing disease - as easily as Dr. McCoy's tricorder of the 23rd Century could. What scientific knowledge could help us to develop it in this age? Detecting metabolites, sensing DNA, imaging the nanoworld of the human body or interaction between matter and energy?... In the year 2006 'google' was officially declared a verb in Oxford Dictionary and Merriam Webster. But startups have not given up on building search engines. That same year Facebook opened its doors to users over the age of 13, preparing for exponential growth spurt. The list of startups working on yet another social network and lining up to present their sites at Silicon Valley New Tech Meetup kept growing too. And so were the crowds attending the meetups - as everybody wanted to see the next Google or Facebook. Or get a free pizza. In 2009, it looked like both search and social bubbles were bursting. At least judging by the pitches and taglines. Favorite startup words now were mobile, twitter and monetization. 2009 was, indeed, the year of mobile, twitter... and ponzi schemes. It was the year when Waze Mobile launched internationally and Tumblr released their iPhone app. But the Social Digital Era has only just begun. Web was still ripe for more social experience and new startups were fighting for the audience, and fighting against the audience fatigue. The question was whether they could build a business off that audience or whether that audience will be worth an acquisition by the likes of Google or Yahoo. The common uses of social networking are promotion (personal or business-related), learning and entertainment. Text was the starting point for broadcasting and marketing ourselves via the Internet. Technologies were evolving and, as shown in the graph below, so were audio- and visual features of social networks, until they merged into video and movie-sharing capabilities. GPS-enabled smartphones gave rise to location-based services and networks focused on "local" - places, rideshares and travel information. Networks could serve as a self-updating address book and their purpose was shifting from keeping in touch with old friends to finding new ones, increasingly focusing on finding business partners and opportunities. Startups were transitioning from virtual worlds to virtual goods, becoming less interested in just chatting vs learning something useful, and more interested in handling money - from social lending, to fundraising and "helping retailers to serve us better". What's next? Despite the challenging funding climate, Silicon Valley startups will keep trying new things, mixing and matching new needs and technologies. After all, such combinations provide endless choices, and the possibilities are endless. Worst of flu season may be over. But you can still catch a chill. If you shake hands with lots of sick people, for example. Or don't keep sufficiently warm. Yes, your mother has told you, and you thought it was just an old wives' tale, but it wasn't.
GPS shoes can point to where you're going, but how will they know where to go? By consulting the map uploaded via USB and its own GPS receivers, wirelessly communicating with each other. For future models, you could probably set up WiFi to let your shoes download more information, talk with other people's shoes and modify your route on the go. So your footwear might need its footware and own network access, like agent Maxwell Smart's left shoe with a mobile subscription plan. |
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